Justin Bieber Unveils Seventh Studio Album ‘Swag’ — His First Release in Over 4 Years

Justin Bieber Announces First Album Since 2021’s Justice

It’s official: Justin Bieber is back with a brand new album. On Thursday, the pop star teased his long-awaited return by unveiling a series of billboards across major cities—including New York, Los Angeles, and Reykjavik—revealing the title and track list for his upcoming seventh studio album, Swag.

One prominent billboard in Times Square displayed the names of 20 tracks, including titles like “Daisies,” “Yukon,” “405,” “Forgiveness,” and “Walking Away.” Notably, the billboard didn’t mention any guest features.

According to The Hollywood Reporter, Swag will drop this Friday. Bieber reportedly completed the album in Iceland back in April after hosting a string of “jam sessions” with artists such as Gunna, Cash Cobain, and Sexyy Redd.

Bieber also took to Instagram Stories to share high-resolution images of the billboards, including a striking photo of him facing the camera while his wife, Hailey Bieber, appears in the background holding their diaper-clad child. Additional shots show Bieber bonding with their baby and posing with Hailey. Hailey reposted several of the billboard images as well, featuring monochrome snaps of Bieber—now sporting a buzzcut—and the bold Swag branding.

In addition to the album, Bieber launched a new fashion label called SKYLRK on the same day, further marking his multifaceted return to the spotlight.

Swag follows Bieber’s 2021 album Justice, which included hits like “Peaches,” “Hold On,” and “Lonely.” He also released the Freedom EP that same year, a gospel-inspired project with six tracks.